How To Be An E.T.H.I.C.A.L. Affiliate Marketer
This is in no way a substitute for legal counsel. You may still get in trouble if you do not do your due diligence. These are general guidelines only to help communicate ethical affiliate practices.
Examples v/s Promises
EXPLANATION: When sharing about a result that you've gotten (or someone in your community has gotten) from the product/process you're promoting. Give examples and stories so that others can relate. Just make sure they're clear that you're not guaranteeing their success. The best way to do this is with Disclaimers.
DON'T say "Get ____ Result". The reality is that people often don't to the work, and if you're promising they 'will' get the result it falls under a multitude of laws that aren't worth breaking.
GOOD!
How I earn $9,000 a month in passive income through the Funneltopia Affiliate Program, even without my own offer.*
*Your results will vary based on your effort, education, and market factors beyond our control.
NOT GOOD
How you can earn $9,000 a month passively without having a product of your own.
Testimonials & Case Studies
EXPLANATION: Share a story about someone who was successful with the product/process so that the people seeing your promotion can relate and follow through if they're interested.
Make sure you have permission from that person. Keep in mind to never solicit testimonials from anyone who isn't already a member of YOUR community, & DON'T Ask for testimonials from the program's community.
GOOD!
NOT GOOD
Honorable Advertising
EXPLANATION: Saying something is "FREE" when it's NOT is not only wrong, it's also illegal. If something is FREE*...
*Then Qualify it, give the explanation of why it's free... with a catch.
GOOD!
Get This Program ABSOLUTELY FREE!
when you _____ for just $##
NOT GOOD
Get This Program ABSOLUTELY FREE!
Get This Program ABSOLUTELY FREE!
Intellectual Property Respect
EXPLANATION: When you're driving traffic, especially paid traffic, there are terms & logos you may not be able to use or must be used in a specific way. Make sure you follow the brand guidelines found in their policies.
As a rule of thumb you can't use the brand as a keyword/hashtags or build pages/funnels that replicate the brand you're promoting. Add disclaimers to let people know you're an affiliate. If it's found that the marketing you're doing is considered 'Stealing' from the affiliate program or its other affiliates you may be immediately removed, and all future commissions can be forfeited/voided.
GOOD!
Create a co-branded funnel to educate on who you are and what you do and why they would benefit from the affiliate's offer, then send them through your affiliate link.
NOT GOOD
Pretending to be the official brand by bidding on trademarked terms or designing funnels that exactly replicate the brand is wrong and illegal.
Create Incentives
EXPLANATION: The real question is why would someone buy from you over the other affiliates, the best way is to create your own incentive package (aka a Bonus Package) for when someone signs up for the offer using your affiliate link. Give away your best low to mid ticket programs, create a group training program, provide templates/tools that help the buyer win with the affiliate's offer.
GOOD!
Driving traffic to your own affiliate funnel
NOT GOOD
Driving traffic straight to an affiliate link
Affiliate Funnels + Links
EXPLANATION: Build funnels that educate the potential buyer about the benefits of the program, your bonus stack, and a bit about you (as the affiliate) so that it's clear they're buying through an affiliate link. This will also prevent any ad accounts you have from getting shut down or your social media shadow banned for promoting an affiliate offer. Plus you can use it to grow your list at the same time.
GOOD!
Driving traffic to your own affiliate funnel
NOT GOOD
Driving traffic straight to an affiliate link
Lead Flow Engine
EXPLANATION: The biggest affiliates all focus on growing their own list BEFORE getting paid! By using a Lead Flow Engine you can easily grow your own list while converting your clicks into buyers. You're likely to convert far more leads because you'll be adding value up front and you use follow-up to convert leads on the fence who just needed a bit of time and attention before they chose to buy.
When you decide to promote an affiliate program, there is usually some type of content that you can consume to really get to know their process. A webinar, Report, Course, Video Series, Podcasts, Blog Articles, etc... Go through this content and write out detailed notes, highlights, key ideas, frameworks, and other pieces of content that the company shares publicly - condense it down into your own free lead magnet and use that as a way to grow your list while making money.
With your new list, go find 3 to 5 other programs that you can promote to them.
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The examples in this page are meant for illustration purposes only. We cannot guarantee your success. These results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond our control. We make no earnings claims or return on investment claims, and you may not make your money back. Your results will vary based on your effort, education, and market factors beyond our control.
For a full list of disclaimers and our policies visit https://myfunneltopia.com/policies